2012-09-11 14:45:17 - MarketWatch Drinks - January 2012 - a new market research report on companiesandmarkets.com

The Drinks MarketWatch contains the latest news, analysis, and opinion, covering all the month´s major issues including new products and innovations, mergers and acquisitions, and marketing and regulatory issues. It covers the period from November 15 to December 14, 2011.

Report Scope

- Enhance your understanding of trends in the drinks industry by accessing the latest news and insight.

- Drive product ideation by studying the latest drinks industry innovations from around the world.

- Track competitor activity via the latest news on mergers, acquisitions, partnerships, and company expansions.

Key Highlights

The personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news,

 

 

novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.

Reasons to Buy

- What have been the key developments and trends in the drinks industry in November and December 2011?

- What are the major new product and packaging developments in this sector that I need to be aware of?

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