2012-10-07 15:41:39 - New Consumer Goods market report from Euromonitor International: "Men's Grooming in Belgium"

During the last two years of the review period, sales of men's grooming were boosted by the product crossover or entrance of a number of major brands. 2010 saw a relaunch for Procter & Gamble's Gillette in deodorants and the brand's entrance in men's skin care, along with the launch of Dove Men + Care. 2011 meanwhile saw Unilever introduce its Axe umbrella brand into men's hair care. The crossover of mainstream mass brands into men's grooming was not generally frequent by the review period

Euromonitor International's Men's Grooming in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the

sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

MEN'S GROOMING IN BELGIUM
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2006-2011
Table 2 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 4 Men's Grooming Company Shares 2007-2011
Table 5 Men's Grooming Brand Shares 2008-2011
Table 6 Men's Razors and Blades Brand Shares 2008-2011
Table 7 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Executive Summary
Growth Continues To Slow Down
Natural Products Widen Presence in Beauty and Personal Care
L'oreal Leads the Way
Supermarkets Extends Lead Despite Challenge From Health and Beauty Retailers
Slight Growth for Forecast Period Thanks To Sophisticated Innovation
Key Trends and Developments
Economic Uncertainties Continue To Cast A Dark Cloud
Natural Products Move Further Into the Mainstream
Channel Diversification Strengthens Despite Lead of Supermarkets
Busy Urban Dwellers Seek Products Offering Convenience
Major Players Fight for Sales Following Recession
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 11 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 13 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 14 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 15 Beauty and Personal Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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