2014-01-31 02:54:03 - Mexico Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
Leaders in the Mexico beer market have refreshed their branding and packaging in 2012, creating fresh images to appeal to Mexican consumers. The merger between A-BInBev and GrupoModelo remains unresolved in 2012, and a period of transition is anticipated once this has been completed.
Exports and Imports are on the rise as key players focus on globalization of their brands. A strengthening economy has lead to a growing beer market as consumers become more confident in their spending power.
The Mexican economy appears to be recovering well, demonstrating stable growth in 2012. This proved very fortunate for the beer industry, which was able to record 2% growth in the year. Lower average temperatures were experienced throughout 2012, but in spite of this
the beer market performed well.
The Mexican beer market is set to change dramatically once A-BInBev and GrupoModelo finalize the details on the proposed acquisition. There are potentially some legal issues that would need to be resolved before the merger stabilizes, however.
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