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Dermatologicals in Mexico

Mexico dermatologicals market: Genomma Lab Internacional the key player during 2012

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2014-03-14 22:41:04 - Dermatologicals in Mexico - a new market research report on

Genomma Lab Internacional was the leader in the Mexico dermatologicals market in 2012, with a 19% value share, thanks to its several brands in this category: Unesia, SilkaMedic, Lomecan, Medicasp, Jabon del Tio Nacho, Sistema GB, Dermo Prada and Her-Prada. Second place belonged to Bayer de México, holding a 10% value share, mainly with the Canesten brand.

During 2012 dermatologicals grew by 4% in current value terms. Genomma Lab, which leads the category, ran a very aggressive and continuous campaign which included educational television announcements regarding the dangers of the diseases that its products treat. Such advertising campaigns not only increased Genomma Lab´s share, but dramatically boosted overall demand.

Antiparasitics/lice (head and body) treatments is expected to continue growing in the forecast



period, with a constant value CAGR of 5%, because as mentioned above, epidemics of lice in schools are recurrent amongst all socioeconomic levels.

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