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Market Focus: Trends and Developments in the Prepared Meals Sector in Mexico

Mexico prepared meals market: Rising disposable income aid growth in industry

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2014-04-21 20:45:02 - Market Focus: Trends and Developments in the Prepared Meals Sector in Mexico - a new market research report on

The Mexico prepared meals market is growing due to the increase in the number of women in the workforce and single person and one-parent family units. While growth has been steady in local currency terms, closely matching volume growth, volatile exchange rates have added complexity to the market for international companies. This has caused volatile growth in the Mexican Prepared Meals market in US$ terms, even as volumes have grown at a relatively constant rate.

Rising disposable incomes is helping consumers fulfill their desire to seek out new culinary experiences. This is driving the consumption of premium and local varieties of Prepared Meals products in Mexico.

Hypermarkets and Supermarkets accounts for majority share in Prepared Meals distribution because most of these products



need to be refrigerated and larger freezer are available only with these retail chains.

Price and health are increasingly important for Mexican consumers as the Prepared Meal sector evolves to take into account pressures on consumer spending and rising awareness of health and wellness issues. Ready Meals is the most valuable and fastest growing category in Prepared Meal market.

Private labels penetration is significant in the Pizza, and Ready Meals categories. Mexican consumers became more health conscious, looking for balanced meal products with positive nutritional benefits, rather than simply avoiding reduced-fat and reduced-calorie products.

Freshness, extended shelf life, convenience of usage for consumers and cost effectiveness, ease of handling and storage are important factors in deciding packaging material, type, closures and outer in Prepared Meals sector.

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