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Microsoft Xbox One: The battle against Sony PlayStation 4 - new market research report published
Microsoft Xbox One: The battle against Sony PlayStation 4 - a new market research report on 2014-03-20 15:40:03
This report analyzes the battle thus far between the two consoles in terms of strategies employed, how these have been shaped by the previous generation, and how Microsoft can gain a future advantage.

Features and benefits

* This case study looks at the reasons behind Microsoft´s Xbox One strategy and how it has been shaped by the previous generation of consoles.
* This report analyzes strengths and weaknesses in Microsoft and Sony´s current approach and identifies which aspects will become crucial in the future.

Your key questions answered

* What impact will the Xbox One´s price have upon its launch, and how can Microsoft improve its future value proposition?
* How can Microsoft overcome the PS4´s technical advantages?
* Why is the Kinect key to Microsoft´s Xbox One strategy, and how can it be utilized in the future to differentiate the product?
* How is Microsoft aiming to bolster the Xbox One´s software line-up to provide a better gaming experience than its competitor?
* Why is Microsoft positioning the Xbox One as a multimedia system, and how can this give the console an advantage in the future?

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Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

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