2012-05-16 21:26:51 - Microwaves in Italy - Market Research Report - a new market research report on companiesandmarkets.com

The household penetration of microwaves is quite low in Italy, reaching 37% in 2011. Sales are dominated by the busiest consumers and the related increasing in the purchase of fast and microwaveable meals. In Italy, microwaves are used more for reheating than cooking. The tradition of home cooking is still strong, and most consumers are reluctant to use their microwave for day-to-day cooking.

Euromonitor International´s Microwaves in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be

 

 

they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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