2014-01-09 05:32:01 - Mobile Data and Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018 - a new market research report on companiesandmarkets.com
Google recently entered the mobile OS arena and this move has driven growth in the mobile application market as both Apple and Google offer open development for mobile applications. The roll out of 4G cellular network and the associated improvement in data connectivity and bandwidth is also expected to drive increased data usage and also the value of the mobile applications market. The use of smart phones and handheld devices is forecast to increase and an explosive growth is expected for mobile applications.
The mobile applications market is set to expand within the messaging sector as SMS text messaging usage declines and video messaging and IP-based messaging apps increasingly get used. It is forecast in 2014, that application companies such
as WhatsApp, Line and Viber will become increasingly popular in 2014 as they partner with operators to improve their reach. In addition, the mobile payment apps such as Square and Intuit are forecast to benefit from increased use of smart phones and handheld devices to make payments. Their first-mover advantage and value-added services will place them in a strong position to further penetrate this growing market.
Mobile apps are more than just a direct to consumer phenomenon as leading enterprise companies take mobile apps seriously. Just as over a decade ago every company needed an attractive, useful website, today leading companies are focused on compelling mobile apps. Savvy companies are leveraging mobile apps to their advantage with native custom mobile application development a top priority for IT organizations.
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