2012-10-10 09:55:17 - New Financial Services research report from Timetric is now available from Fast Market Research
At the beginning of 2011, 30% of mobile phone users in developed markets used a mobile banking service on their mobile phones at least once. By 2015 however, a number of forecasts expect at least 50% of US mobile users to be conducting transactions from their mobile devices, doubling the 25% utilization rate in 2011. Despite the success of mobile banking apps, the future of mobile banking is likely to be dominated by browser-based solutions, due to the convergence of PC-based and mobile internet. The mobile financial service adoption by consumers will grow significantly during the next few years, exceeding the use of online banking by 2015. By offering mobile financial services, banks can reasonably expect to increase their sales
by as much as 60%, while research has shown that implementation of such technology can reduce the cost of acquiring a new customer by 20% due to the increased effectiveness of mobile-related customer acquisition marketing.
Full Report Details at
* Banks in developed markets should sharpen their marketing so that customers have a better understanding of the added value of mobile banking services.
* Mobile banking needs to be part of a multi-channel strategy able to increase customer acquisition and loyalty rates.
* There are potential channel savings to be made, but above all there is an opportunity for banks to increase sales through new value-added services.
* Younger generations seem to be fascinated by modern data and telecommunication services and have a good perception of institutions that offer mobile financial services.
* This report will allow you to:
* Analyze the growth of the overall mobile industry
* Understand the role of technological development in the growth of mobile banking
* Gain insight into the technology and infrastructure supporting electronic payments
* Understand how banks are using mobile banking to beat the competition
* Examine the key features of mobile financial services
Reasons to Purchase
* Assess the prospects for mobile banking and payments
* Find out how additional revenue can be raised through value added services
* Review the strategic and operational issues in the mobile banking sector
* Study the profiles of leading banks within the mobile banking arena
Companies Mentioned in this Report: Xoom, BBVA, Banamax, Scotia Bank, Citigroup, Tesco, Virgin
Partial Table of Contents:
1 EXECUTIVE SUMMARY
2 MOBILE INDUSTRY GROWTH IS SHAPING NEW SCENARIOS FOR MOBILE BANKING AND PAYMENTS
2.1. The new frontier for mobile banking services
2.2. The global penetration of mobile phone subscriptions has doubled since 2000
2.3. Mobile network operators: the new entrants into mobile financial services
2.4. Mobile evolution expected to increase internet penetration: 3G networks in 159 countries in 2011
2.5. Mobile handset manufacturers: What is their role in mobile financial services?
2.5.1. Handset producers and banks: The Nokia Money case
2.5.2. Mobile operating systems and mobile payments: The Google Checkout case
2.6. Mobile growth and the technological revolution: opportunities for mobile banking and payments
2.6.1. Developed economies
2.6.2. Emerging economies
2.6.3. Anytime and anywhere: The convenience of mobile financial services for consumers
2.7. What are the key features of mobile financial services?
2.7.4. Instant connectivity
2.7.5. Proactive functionality
2.7.6. High security
2.8. What are the advantages of mobile financial services?
2.8.1. Context-specific services
2.8.2. Spontaneous decisions
3 THE EVOLUTION OF MOBILE BANKING
3.1. Mobile banking on the rise: 185 million active users in 2011 and 550 million projected in 2016
3.2. Mobile banking: The 24-hour bank
3.2.1. Mobile accounting:
3.2.2. Mobile brokerage
3.2.3. Mobile financial information
3.3. The quest for supremacy: Technological platforms for mobile banking
3.3.1. Message-based banking (SMS)
3.3.2. Browser-based banking (WAP)
3.3.3. Application-based banking (APP)
3.4. What are the future platforms for mobile banking?
3.4.1. Key findings
4 MOBILE BANKING IN DEVELOPING COUNTRIES
4.1. Mobile banking: unlocking the door to basic financial services
4.2. The 'mobile money' opportunity: 2 billion unbanked mobile subscribers in 2012
4.3. Money in the bank: the savings that arise from mobile money for banks and consumers
4.4. How do the unbanked use mobile money?
4.5. Case studies in South Africa
4.5.1. A successful bank-led model: The Wizzit Bank case
4.5.2. Transact account launched to target unbanked: ABSA Bank
4.5.3. A successful mobile operator-led model: M-Pesa
4.6. Mobile expected to stimulate P2P payments in Latin America
4.6.1. DineroMail and MercadoPago
4.6.2. Person to Person (P2P)
4.6.3. Email billing
4.6.4. Online bill payments
4.6.5. Mobile transfers
4.6.6. Key Latin American P2P service launches
4.7. Driving market opportunities: remittances, savings and payments
4.8. The international and domestic remittances market opportunity
4.9. Savings and payment opportunities
4.9.1. Savings and loans repayments
4.9.2. Bill payments
4.9.3. Government and commercial payments
4.10. Key regulatory factors affecting the mobile banking opportunity
4.10.1. Cash in/cash out
4.10.2. Know Your Customer (KYC)
4.11. How to conquer emerging markets: strategic considerations
5 MOBILE BANKING IN DEVELOPED COUNTRIES
5.1. Channel extension and value-added services expected to improve customer satisfaction
5.2. The cost structure of mobile banking
Full Table of Contents is available at:
Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037
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