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"Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour" Published

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2013-10-10 11:54:49 - New Consumer Goods market report from Euromonitor International: "Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour"

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result. consumers are becoming ever more immersed in their own digital worlds, anywhere and at any time. This new global report analyses the current and future impact of the new mobile-centric lifestyle on consumer behaviour and markets.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for

senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Full Report Details at
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Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
* Identify factors driving change now and in the future
* Understand motivation
* Forward-looking outlook
* Briefings and presentation should provoke lively discussion at senior level
* Take a step back from micro trends
* Get up to date estimates and comment
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

Euromonitor International
September 2013


Executive Summary
Demand Factors
Chart 1 Leading Countries by Mobile Internet Subscriptions 2012
Mobile Behaviour
Commercial Impact
Chart 2 Global Sales of Selected Electronic Devices 2012
Marketing Opportunities
Summary 1 Mobile Cocooning: Opportunities and Challenges
Cocooning on the Move
Chart 3 Use of Apps: Home and Away 2013
Social Impact
Demand Factors
Expansion of the Internet
Table 1 Internet Users as % Population by Country 2007/2012/2017
Table 2 Internet Retailing by Country 2007/2012
Increased Adoption of Smart Devices
Chart 4 Global Sales of Smartphones Versus Feature Phones 2007/2012
Growth in Wireless Access
Table 3 Mobile Internet Subscriptions by Country 2007/2012
Higher Network Speeds
Expanding Access To Wi-fi
Location-based Mobile
the Transition To Cloud Computing
Security and Privacy Concerns
Chart 5 Attitudes Towards Internet Privacy 2013
Mobile Behaviour
Digital Versus Traditional Media
Mobile Phone Activities
Chart 6 Global: Mobile Phone Activities Away From Home 2012
App Dependency
Summary 2 World's Most Used Apps July 2013
Summary 3 Euromonitor International Pulse Survey: Favourite Apps 2013
Social Networking Behaviour
Chart 7 Reasons for Using Social Networking Websites 2011
Chart 8 Leading Social Media Websites Globally 2013
Table 4 Facebook Users by Region 2012
Table 5 Fastest Growing Facebook Countries 2012
People Power
Entertainment on the Move
Summary 4 Top 10 iOS Game Apps by Monthly Downloads May 2013
Summary 5 Top 10 Google Play Game Apps by Monthly Downloads May 2013
Smart Travel
Summary 6 Selected Travel Apps 2013
Mobile Shopping
Chart 9 Frequency of Mobile Phone Activity in Stores 2012
Growing Popularity of Fitness Apps
Commercial Impact
Growth of Internet Enabled Devices
Table 6 Global Sales of Selected Electronic Devices 2007/2012
Chart 10 Leading Markets for Smartphones 2012
Chart 11 Top 10 Global Smartphone Manufacturers by Retail Volume 2012
Chart 12 Top 10 Global Tablet Manufacturers by Retail Volume 2012
Chart 13 Leading Markets for Tablets and Other Portable Computers 2012
App Development
Chart 14 Global Mobile App Store Downloads 2011-2016
Impact on the Video Games Market
Table 7 Global Sales of Video Games 2007/2012
Impact on Foodservice
Marketing Opportunities
Mobile Ad Revenues
Chart 15 Forecast Mobile Advertising Revenue by Region 2012/2016
Email Campaigns
the Value of Location-based Marketing
Viral Marketing
Summary 7 Top Brand-driven Social Video Advertising Campaigns of 2012
Ratings Apps Increase Publicity for Small Businesses
Getting the Best Out of Social Media
Key Market Trends
Chart 16 Brazil: Mobile Phone Activities Away From Home 2012
Table 8 Brazil: Sales of Mobile Devices and Games 2010-2012
Chart 17 Brazil: Smartphone Operating Systems 2012
Summary 8 China: Leading Social Networking Websites 2013
Chart 18 China: Mobile Phone Activities Away From Home 2012

Full Table of Contents is available at:

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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