2012-09-20 18:37:28 - Mobile Marketing Strategies and Emerging Opportunities in China: Market Profile - a new market research report on companiesandmarkets.com

China is becoming one of the key target for mobile marketing and advertising, with its rising mobile subscriber base and the rising mobile-internet user base. Corporations are utilizing mobile devises to launch interactive and engaging mobile marketing campaigns in order to build their brand image and increase sales. The high penetration of mobile devices compared to personal computers has made mobile marketing an important way to reach a wider audience in China, making mobile marketing and promotions an integral part of the company´s marketing initiative. China´s mobile-internet user base is dominated by the younger population, as over 29% of the mobile-internet users are aged between 10–19 years and over 36% are aged between 20–29 years.

Report Scope

• This report provides an

 

 

extensive analysis of the mobile marketing market in China
• It provides current and forecast market sizing for mobile marketing spend in China
• It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in China
• The report highlights the key challenges faced by the mobile marketing market
• It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
• It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in China

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