2012-09-21 07:09:28 - Mobile Messaging Market Report 2011-2016 - a new market research report on companiesandmarkets.com

Social networking is greatly influencing messaging platforms and this is already impacting the mobile medium. Mobile social networking has experienced unprecedented growth and mass acceptance since 2005. The frequency of mobile social networking grew about 10% between the three-month period ending January 2011 and the three-month period ending April 2011. On average, 28% of US mobile subscribers accessed social networking sites via mobile phones in April 2011, compared to 25% in January 2011.Mobile social networking is undeniably popular service which will continue to witness growth over the coming years, boosted by increasing smartphone and tablet adoption, 3G and 4G networks, rich and interactive content and user interfaces. Visiongain research shows that the number of users will grow from 1.1 billion

 

 

in 2011 to 1.9 billion in 2016, representing a CAGR growth of 11.79% over the five year period.How is Mobile Messaging Evolving?Mobile messaging is evolving due to the increasing use of mobile broadband by users to communicate with each other. The SMS and MMS platforms are facing intense competition from instant communication and email on many smart devices. The accessibility of 3G networks and the technical capabilities of smart devices are enabling ever-faster access to data. Visiongain expects global mobile IM users to grow from 311.2 million users in 2010, to over 1.6 billion by 2016.The popularity of social networks is strongly influencing consumer behaviour and mobile service providers are countering by offering enhanced messaging applications. New messaging tools propose more intimate communication platforms, emulating a new class of social company, with mobility in mind from the start. Messaging applications based on location and group functions are gaining ground and users are beginning to expect mobile messaging platforms to be tailored to their particular needs. New Market OpportunitiesIn parallel to the development of high-end messaging platforms, traditional applications such as SMS and MMS are expanding their reach and being employed in new ways. SMS provides a simple and cost-effective alternative where mobile broadband is not available or the cost of smart devices is prohibitive. This has prompted a growth in mobile services which leverage the universal nature of SMS. Emerging markets especially are fostering strong markets in mobile payments and remittance services, which are opening up new revenue streams for operators. This is resulting in increased trust in messaging services and driving other industries such as mobile commerce, health and government. The Asia Pacific, African and Middle Eastern markets are showing particularly strong growth in value added services which leverage the mobile messaging platform. SMS traffic in those three regions accounts for almost 50% of total global SMS traffic in 2011.

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