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Mobile TV Market: Analysis and Opportunities 2010-2015

Mobile TV Market: Analysis and Opportunities 2010-2015 - new market research report published

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2012-12-11 15:33:16 - Mobile TV Market: Analysis and Opportunities 2010-2015 - a new market research report on

This new report on the Mobile TV market reviews upcoming innovative technologies and existing applications & standards related to the Mobile TV industry. The report also explains the commercial feasibility of the Mobile TV market´s current infrastructure with recommendations for both network operators and broadcasters. This report details the huge business opportunities for companies to exploit.

General consensus is that the mobile TV market is that the mobile TV market is set to grow on a rapid rate in the near future with a staggering 50-55% CAGR. By the end of 2008 there were around 75 million estimated users in the mobile TV market and 45% of them were reported to be South Koreans or Japanese.

This phenomenal market share may increase



in proportion in the future, but neighbouring markets like India and China can also be seen as the potential for the upcoming mobile TV market. Rapid adoption in the US and European markets would also help in developing the mobile TV industry market in the rest of the world.

We believe that the market in the Asia-Pacific region is expected to grow on a rapid scale in the coming years as the region has started to cut short its declining ARPU by implementing new VAS services to the market on competitive rates and by introducing home grown standards - which are also leveraging the cost on the network operator´s side.

Asian markets have realised that mobile TV applications could be used as an extension to mobile video services and could be used as killer applications in order to generate revenues; for mobile network operators and carriers - as the mobile market has already reached saturation point. As we outline in this report - South Korea tested and implemented the DMB standard back in 2005 with the extension of S-DMB (Satellite Digital Multimedia Broadcasting) and T-DMB (Terrestrial Digital Multimedia Broadcasting) and from there the market has grown immensely.

Our latest Mobile TV global market report covers all significant market around the world and provides a regional analysis based on our extensive research. The recent approval of DTV standards in the United States would enable broadcasters to provide the ATSC mobile DTV programming free of cost and advertising would be the only source of revenue for broadcasters. The mobile DTV equipment is relatively low in cost and the spectrum being used is already allocated. Italy is the most advanced Mobile TV market in Europe and possibly the most advanced market outside of Japan and Korea. Three of the four major operators have Mobile TV services, with 3 being the first to launch. The company saw significant growth with Mobile TV during the World Cup, although we believe additional subscriber growth has been harder to attain.

We also believe that Mobile TV will gain traction in South East Asia with reference to bundle packages and availability of compatible handsets. In particular, the teenage market and commuters are the segments that should be targeted with the service in specific. However, mobile TV might remain distant from the concept of being a killer application it was once thought to be.

How much are individual countries/regions planning to spend on Mobile TV between 2010 and 2020? How much will Mobile TV demand increase over the period 2010-2020? Who are the leading companies in the Mobile TV industry? Where are the growth opportunities over the next decade – in which geographical region and with which type of technology? These critical questions and many more are definitively answered in this comprehensive report.

Why you should buy Mobile TV Market: Analysis and Opportunities 2010-2015

The main benefits from purchasing this report:
• You will gain an understanding of the market and learn how it will change over the next decade, with detailed global market forecasts from 2010 to 2015
• You will receive regional sales forecasts and gain insight into market drivers, restraints and growth forecasts for each market
• You will gain insight into major important game-changing technological developments within the industry
• You will be able to examine over 60 tables, charts and graphs detailing the global Mobile TV market in detail
• You will gain knowledge of who the leading players are within the marketplace
• You will receive a SWOT analysis for strengths, weaknesses, opportunities and threats for Mobile TV companies from 2010 onwards,

What is the report about and what does it cover?

This brand new exclusive report on the Mobile TV Market: Analysis and Opportunities 2010-2015 also gives an insight on the evolving free to air analogue services which are gaining rapid popularity hence the concept of paying to view mobile content may diminish with time therefore companies have to review their package prices on a regular basis and create more attraction in the package while offering bundle and quadruple services. Despite the fact that the broadcasting world is quickly moving towards the digital standards and in some parts of the world the standard has already been acquired, more than 80% of the world is viewing analogue transmission and would continue to do so. Free to air analogue Mobile TV services have increased consumer adoption and demand within its early launch period and this report examines the market in greater detail, focusing on demand within the Mobile TV sector.

Do you want to be informed about the latest opportunities? You can stay ahead by ordering this report today.

Who needs to read this report?

Directors, VP and Senior managers in:
• Mobile/Cellular carriers and operators
• Companies and brands linked with Mobile TV
• Mobile TV broadcasters and related associations
• Mobile TV chipset vendors
• Mobile TV portable device manufacturers
• Mobile handset manufacturers

Anybody with an interest in the Mobile TV industry should gain valuable information and insight from this new study, which analyses one of the most important and fastest growing submarkets of the Telecoms industry. The Mobile TV market offers substantial opportunities in several key markets for telecoms companies to capitalise upon.

Gain an understanding of how to tap into the huge potential of this exciting market by ordering today Mobile TV Market: Analysis and Opportunities 2010-2015

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Mike King
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