2014-04-04 06:55:03 - 2013 North American Mobile Enterprise Applications - a new market research report on companiesandmarkets.com
Mobile worker applications continue to expand throughout the North American business sector. Over the next year, the bulk of businesses plan to add even more software applications on their employees´ mobile handheld devices.
Implementations, both current and planned, fluctuated slightly during the past year for three of the four mobile application categories highlighted in this study. Potential problem areas include: 1) wireless email, where the percentage of businesses deploying this solution seems to be shrinking significantly, year-over-year; and 2) mobile sales force automation, where the perceived business need for this solution has decreased markedly.
In summary, while the overall growth picture seems positive for mobile worker apps, specific solution categories continue to expand or contract, each at their own pace. It is
imperative that providers monitor customers´ forward-planning in this sector and quickly identify and address the reasons behind any unexpected dips in deployments.The key to a provider´s sales success is convincing them of the business necessity of mobile worker application solutions.
Among businesses with the attitude that a particular mobile app category is "very necessary," there is a strong positive impact on their adoption rates.
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