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Namibia Autos Report Q4 2012

Namibia Autos Report Q4 2012 - new market research report published


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2012-10-22 02:34:54 - Namibia Autos Report Q4 2012 - a new market research report on companiesandmarkets.com

Namibia´s new vehicle sales look to be sustaining the momentum built in 2011. New vehicles sales rose 32% in May compared with the same month last year, according to The Namibian on July 17, which cited Simonis Storm Securities. Record sales in March 2012 had already capped a strong first quarter, which saw sales grow 22% yearon- year (y-o-y). Although seasonal factors mean this rate of growth is unlikely to be sustained for the full year, BMI revised its forecast for total vehicle sales in 2012 upwards. We now expect growth of at least 10%, taking sales to 13,650 units.

March is traditionally the market´s best month for sales, although this year stood out as sales of 1,349 units were 7%

 

 

higher than February and up 13.5% from March 2011. This seasonal pattern does mean that we expect growth to moderate as the year goes on. However, there are upside risks as government spending on vehicles has picked up in both the passenger and commercial vehicle segments. In April 2012, it was reported that the Ministry of Local Government spent NAD6mn (US$763,270) on cars and light trucks for regional governors, comprising NAD3.5mn for trucks and NAD2.5mn on cars.

Further growth opportunities for the commercial vehicle segment are tied to BMI´s expectations for a recovery in the industries that often support demand for trucks and heavy vehicles. Our Africa team expects improved productivity in the mining and agriculture sectors, which could provide a much needed boost for the heavy and extra-heavy commercial vehicle segments - the only categories not to post monthly growth in March.

The Q1 growth enabled the two leading brands, Volkswagen (VW) and Toyota Motor to expand their market share to a combined 52%. In 2011, VW led the passenger car market with a 29% market share. It was followed by Toyota with 22%, and US brands Ford and Chevrolet with 9% and 8% respectively.

Toyota lost market share in December, falling to 24%, which BMI believes was linked to lingering supply issues from the March 2011 earthquake and tsunami in Japan. VW, on the other hand, regained market share during the month to rise to 35%. In the light commercial vehicle segment, Toyota had no such problems, claiming 56% of sales in December, to finish 2011 with 49%. It was followed by Nissan

Motor with 12% and Chevrolet and Isuzu on 11% each. VW´s market share in the passenger car sector in May rose to 38%, up 2% on the previous month. Toyota´s share fell 1% to 20% in the same period. The two brands made up 51% of passenger car sales in May.The price of this market report covers 4 quarterly reports on this sector. This quarterly report will be downloadable instantly as a PDF document, with the 3 remaining reports delivered at regular intervals throughout the year.

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