2013-02-02 17:35:25 - New Consumer Goods market report from MarketLine: "Natura Cosmeticos: Latin American cosmetics giant"
Natura Cosmeticos develops, produces, and sells cosmetics, fragrances, and hygiene products. Its direct sales model is based on a network of more than 1.4 million consultants. Natura is the leader in the CF&T market in Brazil, with a market share of 14.5% and high brand recognition. Currently, the company is emerging as a cosmetics giant in Latin America.
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In 2011, around
82.9% of Natura's sales force was located in Brazil, and 17.1% internationally, growing on average by a CAGR of 34.4% over 2006-11. Natura has been able to grow revenues in the 2006-11 period by 14.2%. In 2011, its brand penetration in Brazil reached 61.8%, meaning more than three fifths of households bought the company's products.
In 2012, Brazil is ranked 156th for the ease of paying taxes and 121st for the ease of starting a business. Only 1.1% of Brazilian GDP is spent on research and development, and the country ranks 58th in terms of innovation. The consumer fragrances and toiletries market in Brazil reached $43bn in 2011. The direct selling market is worth $12.3bn.
Your key questions answered
* What makes Natura the largest Latin American cosmetics maker? What are its revenues, competitors, and main markets?
* What is the size of the consumer fragrances and toiletries market in Brazil?
* How much does Brazil spend on research and development and innovation?
Report Table of Contents:
Largest Latin American cosmetics maker
Natura Cosmeticos is the largest Latin American cosmetics maker, reaching 100 million consumers
Strong presence in Brazil and Latin America
Number of Natura's international consultants is growing at 34.4% on average
Natura experienced average revenue growth of 14.2% in 2005-11
Almost 62% of Brazilian households bought Natura products in 2011
Brazil's most environmentally friendly business of 2011
Challenges and opportunities in the Brazilian market
Brazil is ranked 156th for the ease of paying taxes and 121st for the ease of starting a business
Only 1.1% of Brazilian GDP is spent on research and development, and the country ranks 58th in terms of innovation
Most innovators in the Brazilian market are foreign companies
The consumer fragrances and toiletries market in Brazil reached $43bn in 2011
Brazilian direct selling market is worth $12.3bn
Natura's share of the Brazilian CF&T market reached 14.5% in 2011
Green-focused point of differentiation
Natura invested BRL350m to facilitate its sustainable growth strategy
Sustainable entrepreneurship became a new priority for Natura
Natura pioneered the use of the Environmental Table
Investment in development of renewable raw materials and ban on genetically modified organisms
About 64.8% of Natura's revenues come from products introduced in the past two years
"Innovation incubator" and strategic partnerships
The Natura Management System is designed to meet specific demands from various locations
Sales strategy shift: boosting Natura consultants' productivity
New delivery network can meet up to 93% of orders within 48 hours
About 98% of Natura consultants placed orders online in 2011
Revista Natura has grown 30% in user numbers, reaching 300,000 unique users in 2011
Natura Campus recorded more than 4,400 hits in 2011, with more than 100 researchers newly enrolled
Drop in market efficiency in 2011 caused by lower economic growth and implementation of changes
Resilient performance despite global economic turbulence
Leadership in fast growing markets
Focus on sustainability and innovation
Remaining profitable in the face of increasing competition and lower economic growth
Risk factors: limited diversification and weak market liberalization
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