2012-09-06 17:09:10 - Neptune Case Study: Marketing an Enhanced Omega-3 Oil - a new company profile report on companiesandmarkets.com

Neptune Technologies & Bioressources supplies the nutraceutical krill oil, extracted from a marine crustacean. It is a source of omega-3 fatty acids and other nutrients. Company strategies include geographical diversification, defense of intellectual property, and broadening from nutraceuticals to functional foods and pharmaceuticals.

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Highlights

Krill oil is a natural source of omega-3 fatty acids and other nutraceuticals. It is reported to have several medical benefits.
Compared to fish oils, which are also good sources of omega-3, krill oil has

 

 

several advantages.
Neptune has patents granted and pending for its extraction technology and product composition in many countries, which it defends vigorously.

Your key questions answered

* What is krill oil?
* What are the reported nutritional benefits of krill oil?
* How has Neptune performed financially over the past five years?
* What strategies is Neptune following to grow its business?

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