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Netherlands beer market: Increased interest in speciality beers
Netherlands Beer Market Insights 2013 - a new market research report on 2014-04-22 01:11:02
Consumers in the Netherlands beer market have grown adventurous and a shift away from pilsner has become apparent with increasing interest in specialty beers slowly shaping the future Dutch market. Brewers are trying their utmost to prevent a further decline through extensive and attractive, even aggressive, marketing campaigns.

Alcohol free beer and specialty beers demonstrated positive growth in 2012, while an increased volume in premium and super premium beers was also observed. Beer consumption will remain under pressure as the legal age for drinking beer in the Netherlands is set to increase from 16 to 18 years by 1 January 2014.

Heineken finally gained total control of Asian Pacific Brewers after several years of offers and negotiations, while A-BInbev will acquire a strong foothold in the Latin American and Caribbean markets once its deal with GrupoModelo is finalized in 2013.

Flat growth was recorded for the majority of brands, and none of the market leaders showed any significant increase or decrease in market share during 2012, as the Netherlands beer market consolidates further.

The number of microbreweries has increased significantly in 2012, providing the beer market with a greater variety of specialty beers and fulfilling the consumer demand for this kind of beer.

Big brewers have begun to produce their beer in cans, thanks to newly developed preservation technology that inserts a protective foil layer inside the can which prevents beer from having the undesirable metallic after taste.

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