2014-04-18 15:45:03 - Cotton Wool/Buds/Pads in the Netherlands - a new market research report on companiesandmarkets.com
As SCA Hygiene bought the Demak´Up brand from Procter & Gamble in 2011, the entrance of SCA directly led to first position of this traditionally leading brand with a steady 43% market share. Other private label had a 17% value share meaning that there was little room for the remaining two brands: Zwitsal by Sara Lee and Tippys by APCO international. They had a combined value share of 7% in 2012.
The successful growth of personal and cosmetic wipes resulted in it being double the value size of all sales of cotton wool/buds/pads in 2012. This was a big obstacle for the cotton wool/buds/pads market to turn the slow declining volumes and value into new growth. This decline was slow since
many women consider the use of cotton wool/buds/pads as more natural and friendlier because of environmental reasons. Moreover cotton wool/buds/pads is less expensive which was an important reason for many consumers in times of recession.
As cotton wool/buds/pads is mature, further growth is not expected. The relatively young market of personal and cosmetic wipes will hinder any growing impulse for cotton wool/buds/pads. However, it has strong loyalty from consumers due to its lower pricing than wipes and the use of natural cotton material, giving comfortable touch and feel, and also pleasing the environmental awareness of consumers.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.