2014-01-22 14:47:01 - Cough, Cold and Allergy (Hay Fever) Remedies in the Netherlands - a new market research report on companiesandmarkets.com
The leading two players in the Netherlands cough remedies market during 2012 were Richardson-Vicks and Lofthouse of Fleetwood, both owing success to medicated confectionery (Vicks and Fisherman´s Friend, respectively) and both holding 11% value shares in cough, colds and allergy (hay fever) remedies overall. Within medicated confectionery, manufacturer Pervasco distributes the third-ranking Anta Flu, one of the oldest and most long-established brands aimed at relieving sore throat.
Anta Flu has wide distribution through grocery retailers and parapharmacies/drugstores, and is available in different flavours and sugar-free formulas. Anta Flu is promoted in periods before the winter season, aiming to lure consumers to take preventive measures in anticipation of low temperatures and possible cold and flu disease.
Current value sales of cough, cold and
allergy (hay fever) remedies rose by 3% in 2012 as manufacturers poured resources into promoting more advanced formulas.
Cough, cold and allergy (hay fever) remedies will remain as one of the key areas within Dutch consumer health, and constant value sales are expected to rise at a CAGR of 2% over the forecast period. Although the expected constant value growth of 10% will lag behind when compared with the review period growth, it will generate strong growth as these products have more visible exposure and the introduction of extensions and new products that promise a more effective and rapid cure.
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