2014-01-22 14:41:01 - Digestive Remedies in the Netherlands - a new market research report on companiesandmarkets.com
Solvay ranked first in the Netherlands digestive remedies market with a 9% value share by being present with popular brands that are often recommended as a solution for common digestive problems. Solvay´s Norit is the second largest brand in diarrhoeal remedies with a 30% value share in 2012. Norit consolidated its position with intensified advertising during this period including the release of a revamped packaging featuring larger letters for the sign "for diarrhoea". Solvay also distributes top-selling brands in laxatives such as Duphalac.
Digestive remedies is one of the smaller categories within consumer health in the Netherlands, explained by the relative conservative approach for self-medication amongst the Dutch for these products. Consumers tend to seek advice from a professional and often
obtain prescription-based medicines to cure digestive problems.
Digestive remedies is one of consumer health´s categories with the best growth prospects and is expected to register a constant value CAGR of 3% over the forecast period. This is because sales are considered small in per capita terms and manufacturers believe that further investment and switches can develop. Growth will be driven by smaller segments that still enjoy little awareness amongst Dutch consumers and are otherwise mainly prescribed by medical doctors. However, more promotion and visibility will allow digestive remedies to perform well as occurred during the review period.
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