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Netherlands large cooking appliances market led by Atag Etna Pelgrim Home Products BV with a 19% share in 2013

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PR-Inside.com: 2014-05-01 03:30:04
Large cooking appliances recorded volume decline in 2013, which is in line with the most other major appliances. Volume sales of large cooking appliances continued to suffer from the economic downturn and the related slump in the housing market in 2013.

The leading company in large cooking appliances remained Atag Etna Pelgrim Home Products BV with 19% volume share in 2013. An inherently Dutch company, Atag Etna Pelgrim Home Products´ main focus is on large cooking appliances, but the player also manufactures a small range of refrigeration appliances. It benefits from the demand for quality appliances, which goes at the expense of private label and lower-quality manufacturers.

The popularity of the Dutch kitchen is expected to be stirred up by economic recovery of the current downfall, especially during the second part of the forecast period. Stronger consumer spending does however also mean that more people will again consume outside of the home environment, but the current transition of the kitchen from cooking place to living area seems unlikely to stop in the short-term. Therefore a marginal increase in volume sales of large cooking appliances will result from the future development of high-quality kitchenettes.

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