Free Submission Public Relations &
Deutsch English

Laundry Care in the Netherlands

Netherlands laundry care market: Unilever Nederland the largest industry player during 2012

Print article Print article
2014-01-23 00:39:02 - Laundry Care in the Netherlands - a new market research report on

Unilever Nederland BV, the strongest company active in Dutch laundry care, worked hard in 2012 to consolidate its leading position. Its major brands Robijn, Neutral and Omo combined made up 23% of the retail value sales of laundry care in 2012. Robijn is by far the strongest brand and accounted for a 21% retail value share in concentrated liquid detergents, which recorded the most actual value sales growth in laundry care in 2012. In 2012, Unilever Nederland BV pursued new product developments, introducing, alongside other strong brands, Robijn Capsules liquid tablet detergents.

Laundry care performed well in the review period, recording a CAGR of 4%, with positive growth of 2% in 2012, both in current value terms. This performance was supported



mainly by price promotions, which meant greater volume sales. The most frequent price discounts were product associations and larger volumes for lower prices (buy-two-get-one-free). This strategy proved efficient since nearly 40% of all laundry detergents were sold under discount in 2012 alone.

In the forecast period, laundry care is expected to continue being impacted by a retail price war campaign from retailers to attract customers. Retailers are aware that laundry care products represent an attractive sales point for them, and an effective strategy to attract customers is to offer the best prices. Frequent promotions are therefore likely. As a consequence, value sales in laundry care will be under pressure.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact