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Refrigeration Appliances in the Netherlands

Netherlands refrigeration appliances market led by Electrolux Nederland BV with a 24% share in 2013

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2014-05-01 03:27:02 - Refrigeration Appliances in the Netherlands - a new market research report on

Refrigeration appliances in the Netherlands remained very much dependent on the struggling economy in 2013, as volume decline once again posed a concerning performance. The continuous lack of confidence in consumer spending kept refrigeration sales on hold, while the delayed recovery of the Dutch real-estate did not seem to motivate those who would like to renovate their kitchens to do so. It appeared to be safer to maintain one´s financial security and live with the still functioning refrigeration appliances for another year.

Electrolux Nederland BV retained its leadership of refrigeration appliances in 2013 with 24%. Electrolux is present in refrigeration appliances with its three brands Electrolux, Zanussi-Electrolux and AEG-Electrolux. Electrolux, like other players in refrigeration appliances, suffers from the ongoing consumer



reluctance to buying major appliances overall. Due to its image of a high-quality provider, Electrolux Nederland BV remains top of mind when looking for premium appliances. In addition, its continuous introduction of new, innovative refrigeration appliances enables the company to maintain its image as a leading figure.

Sales of refrigeration appliances are expected to improve over the forecast period. Following economic recovery and gradual return of consumer confidence, consumer spending will strengthen in the second half of the forecast period and replacement purchases of refrigeration appliances are set to benefit as a result. Specifically, volume growth will perform better than the constant value growth towards 2018.

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Mike King
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