Today: February 14, 2016, 11:11 am

Netherlands sanitary protection market: Procter & Gamble the key player with 23% value share
Sanitary Protection in the Netherlands - a new market research report on 2014-04-18 16:11:01
In 2012 the Netherlands sanitary protection market was dominated by global companies with four key brands remaining on top in 2012. Procter & Gamble with its brand Always accounted for a 23% value share, SCA Hygiene got closer with 22%, Kimberly-Clark was steady at 16% and Gaba lost marginal share to reach 15%. All brands benefit from strong loyalty among consumers with o b tampons by Gaba suffering from the declining interest among women in using tampons.

The sanitary protection market in the Netherlands grew to maturity which can be seen in a low degree of changes in both sizes and shares. Moreover, the number of women of child-bearing age is decreasing -0.6% per year, meaning an even more rigid market situation.

Sanitary protection volume excluding wipes is forecast to be static over the forecast period as the female population of child-bearing age is about to decline, thus affecting the use of sanitary protection products negatively. The only exception to this declining trend is pantyliners which shows a slight growth in the forecast period. The main reason for this is that pantyliners is also used by elderly women who continue to use these products for extra protection in case of incontinence problems.

Click for report details: ..

Browse all Consumer Goods Market Research Reports ..

Browse all Consumer Goods Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 398 Words
Related Articles
More From Finance
Arizona Real Estate Stats 2015
COMMENTARY by Tom Ruff of The Information Market Permission is granted only to ARMLS® Subscribers for reproduction with attribution [..] Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.