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Small Cooking Appliances in the Netherlands

Netherlands small cooking appliances market forecast to increase by 2% CAGR during 2014 to 2019

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2014-05-01 03:25:02 - Small Cooking Appliances in the Netherlands - a new market research report on

While a wide variety of products are present in the Netherlands for small cooking appliances, the bulk of the sales come from coffee machines. Dutch consumers are among the most frequent drinkers of coffee globally, and the sales of coffee machines reflect this fact. As of 2013, coffee machines accounted for 56% share of total volume sales and 79% of total current value sales of small cooking appliances. Overall, almost all products within small cooking appliances posted positive volume growth in 2013, benefiting from the home-cooking trend in the Netherlands. The only declines were recorded by filter coffee machines and other standard coffee machines.

The leading player within small cooking appliances continued to be Koninklijke Philips Electronics NV with 28% volume



share in 2013. While there is a wide variety of products within small cooking appliances where Philips has a strong presence, it is the company´s leadership of coffee machines which ensured its top spot of overall small cooking appliances at the end of the review period.

Small cooking appliances will continue to develop with healthy volume growth over the forecast period, with the constant value CAGR of 1% lower than the volume CAGR of 2%. Economic recovery in the Netherlands will encourage more consumers to buy and replace major appliances, purchases which were postponed. This will limit the strong growth of smaller cooking appliances, but will not stop people from wanting functional cooking equipment to work with in state-of-the-art kitchens. Small cooking appliances is thus expected to benefit from the home-cooking trend.

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Mike King
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