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Netherlands small kitchen appliances market led by Groupe SEB Nederland in 2013
Small Kitchen Appliances (Non-Cooking) in the Netherlands - a new market research report on 2014-05-01 03:23:01
Small kitchen appliances (non-cooking) is not used for cooking and therefore volume and value growth was in line with most other small appliances in the Netherlands in 2013. The lack of spending power normally used to invest in major appliances is now used to buy smaller cooking appliances, which helped to complete the kitchen set-up at home.

The leading player continued to be Groupe SEB Nederland, which markets the two popular brands Tefal and Krups in small kitchen appliances (non-cooking) in the Netherlands. Particularly successful are the company´s Tefal brand. SEB Nederland mainly benefits from the strong growth in kettles, as all its brands are well represented in this category and benefit from the strong value increase here.

Small kitchen appliances (non-cooking) will show further growth over the forecast period. None of the products will however portray very strong growth, meaning that the overall performance of small kitchen appliances will move along with the trend to cook at home and to make the kitchen a more integral part of the house. Economic recovery will however motivate consumers´ wish to eat out more often, limiting the development of fully fitted kitchens to some extent.

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