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Consumer Health in Brazil

New C&M analysis: Brazil Consumer Health Market

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2014-02-05 05:13:01 - Consumer Health in Brazil - a new market research report on

Increasing incomes amongst the emerging middle-classes, combined with the trend of pursuing a healthier lifestyle, led consumer health in Brazil to record double-digit current value growth in 2012. Consumers continued to invest in products to achieve a more balanced life and a healthier body, which led to a rise in the consumption of OTC medicines, weight management products and sports nutrition.

In 2012, ANVISA approved resolution RDC 41/12, which permitted the sale of OTC products over-the-counter from July 2012. This decision happened after it was noticed that the average unit prices of OTC products purchased by consumers increased, as it was very common practice for assistants to offer more expensive products to customers. With products displayed over-the-counter, consumers can compare prices



and decide on the most suitable brand for their needs.

Hypermarcas, the second company in consumer health, maintained strong investment in consumer health after its withdrawal from markets such as packaged food and home care. The company aims to achieve the lead in the market by focusing on the middle-classes and adopting vertical integration. Recently, Hypermarcas invested in centralising the production of medicines in the city of Anápolis (Goiás).

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