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Home Video in Brazil

New C&M analysis: Brazil Home Video Market

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2014-01-09 11:57:02 - Home Video in Brazil - a new market research report on

Rising disposable incomes, especially among middle- and lower-income groups, combined with low possession rates, helped drive volume sales of home audio and cinema in Brazil in 2012. The category was also supported by new technological innovations which boosted the visibility of certain categories. Hi-fi systems, comprising the largest category, are popular among lower- and middle-income groups while home cinema and speaker systems appeal to middle- and higher-income groups.

LG Electronics remained the leader in home audio and cinema in 2012 with a 21% volume share thanks to its leading position in both hi-fi systems and home cinema and speaker systems, the two largest categories in home audio and cinema. The company is constantly investing in new product launches focused on sophisticated



design, good sound quality and innovative features. In addition, LG also appeals to middle- income groups looking for hi-fi systems combining a powerful sound, showy design and equaliser settings for local music styles.

Boosted by very low penetration rates and rising disposable incomes, home audio and cinema is anticipated a CAGR of 4% in volume terms over the forecast period. The category will benefit from the emerging middle-classes seeking to purchase home audio and cinema products which were once considered superfluous and expensive. However, manufacturers´ investment will remain lower in this category than others but they will need to step up their game in terms of innovation and design in order to stimulate sales.

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