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New C&M analysis: China Tourism Flows Outbound Market
Tourism Flows Outbound in China - a new market research report on 2014-04-21 02:05:02
The continuous increases being recorded in the disposable income levels of the majority of Chinese consumers which are the result of steady economic growth in the country mean that overseas travel is becoming increasingly affordable for increasing numbers of Chinese people. With the proliferation of information about outbound travel in various media channels, notably the internet, increasing numbers of Chinese consumers are developing an interest in travelling abroad. The number of outbound trips thus increased at a CAGR of 11% over the review period, although growth in the number of outbound trips accelerated towards the end of the review period, peaking at 22% in 2011 before settling at 15% in 2012.

Growth in the number of outbound trips is expected to remain dynamic over the forecast period, rising at a CAGR of 15%, outpacing the 11% CAGR recorded in the number of outbound trips over the review period. In light of the steady economic development which is set to continue in China during the forecast period, the overseas expansion of many Chinese companies is likely to continue accelerating over the forecast period. Meanwhile, disposable income levels within China are expected to grow continuously, which is set to lead more local consumers to choose overseas destinations for their leisure holidays. Overall, growth in tourism flows outbound is expected to outpace growth in tourism flows inbound over the forecast period.

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