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New C&M analysis: Consumer Electronics (Chile) Distribuidora de Industrias Nacionales SA Company Profile
Distribuidora de Industrias Nacionales SA in Consumer Electronics (Chile) - a new company profile report on 2014-03-18 19:00:01
Distribuidora de Industrias Nacionales SA owns and operates electronics and homeware retail stores. The company is based in Santiago, Chile. In 2012, the general consensus among authorities, analysts and academics is that the Chilean economy has performed better than expected. All relevant indicators – employment, salary increases, productivity and consumption, among others – have improved, helping to build a very positive economic environment in the country. In turn, Chileans have become more optimistic about their own financial situation and they have started to spend more. Consumer electronics are popular among Chileans, especially at Christmas.

Touchscreen technology has placed itself at the vanguard of consumer electronics in Chile, particularly tablets and smartphones. Consumers enjoy touchscreen technology and different features – social networking, applications (apps) and tools, among others. Chilean consumers identify tablets and smartphones with the vanguard of consumer electronics worldwide, so they expect to be aligned with international trends when acquiring such products.

Chileans are increasing their usage of social networks, such as Facebook, Twitter and Instagram, as well as instant messaging services like Whatsapp. They are not only accessing such networks more, they also expect to use these new services everywhere. Hence, mobility is a key aspect of social network usage in Chile. As a related phenomenon, 3G services have become more important as people sign mobile phone contracts that include mobile internet. The full-connectivity paradigm is becoming increasingly popular among Chilean consumers, as people expect to connected and visible at all times.

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