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Devyani Food Industries Pvt Ltd in Consumer Foodservice (India)

New C&M analysis: Consumer Foodservice (India) Devyani Food Industries Pvt Ltd Company Profile

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2014-03-18 18:57:01 - Devyani Food Industries Pvt Ltd in Consumer Foodservice (India) - a new company profile report on

Devyani Food Industries Pvt. Ltd. engages in the production and distribution of ice creams under the Brand name Cream Bell. The company was incorporated in 1991 and is based in New Delhi, India. Devyani Food Industries Pvt. Ltd. operates as a subsidiary of RJ Corp Limited. Consumer foodservice showed double-digit growth in 2012 despite the economic slowdown. A rise in disposable incomes, coupled with companies expanding their reach in second- and third-tier cities, helped the robust growth. Strong performances by fast food players and pizza full-service restaurants helped in attaining solid growth. Despite challenges like high rents and inflation the category showed a strong potential for growth. Fast food operators opened new outlets in smaller towns to maximise gains.

Operators of



multinational brands like Pizza Hut, Domino´s Pizza, KFC, Au Bon Pain and many others worked on presenting value-for-money food in their menu. This reflected the fact that the Indian consumer base is price sensitive and the economic situation has put pressure on consumer spending. Thus companies launched products with lower price points to target middle-income consumers. This trend was observed mainly in the fast food market in 2012.

2012 witnessed leading brands expanding their outlets and introducing new food items to their menus continuously, resulting in fierce competition between leading brands. For instance, McDonald´s introduced the Happy Price menu and to compete with this, KFC introduced the Wow Menu. Even pizza brands such as Domino´s Pizza and Pizza Hut launched pizzas priced at less than Rs100.

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