Today: November 28, 2015, 12:18 pm

New C&M analysis: Consumer Foodservice (Ireland) Eddie Rocket's City Diner Ltd Company Profile
Eddie Rocket's City Diner Ltd in Consumer Foodservice (Ireland) - a new company profile report on 2014-03-18 19:11:01
Eddie Rocket´s City Diner Ltd in 2012 celebrated being operational for 23 years and represents one of Ireland´s leading fast food restaurant chains. Consumers in Ireland are increasing their spending as the economy remains slow although starts to show signs of improvement. It seems that the Irish economy is finally turning around, albeit at a very slow pace. The country seems to have seen the worst of all the austerity that has come before, and many consumers are tentatively increasing their spending levels. This improvement means that the consumer is still seeking value in their consumption habits on a daily basis. However, consumers are beginning to expect better quality for their cash. Some foodservice businesses have already improved their product offering despite reducing prices. Fast food outlets in particular have improved their offering, and some have even looked at moving from non-casual to fast casual outlets. It seems that the rest of the industry will follow suit, as Irish consumers continue to reject brand loyalty.

Ireland foodservice market is becoming increasingly diverse. Irish consumers are becoming more travelled and the island itself is becoming much more culturally diverse. With these changes has come an opportunity for more types of foodservice to enter the market. Asian and Latin food types are performing well, and it is expected that demand for these two food categories will continue to increase in coming years as consumers´ disposable income levels continue to rise. Many of the operators within these two food types are Independent or have only a small number of chains operating at present. However, it is envisioned that a large chain could enter both of these categories, particularly within full-service restaurants or fast food.

Irish consumers seem to favour McDonald´s as a brand and the family focused approach in their stores seems to driving sales. When it comes to value share McDonald´s Corp is performing strongest within the industry. The brand may not have the largest number of outlets in the industry, but McDonald´s remains the most popular brand among Irish consumers as it has built a strong reputation, particularly with the introduction of the McCafé brand. McDonald´s has focused its efforts on assisting families when they are in its outlets. The company has also seen success in strategic locations with its drive-thru format, which is very popular in this market. Its strategy has helped to expand at a successful rate, and it looks as though the company will continue to expand in future.

Click for report details: ..

Browse all Food and Drink Company Profile Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Company Profile Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 631 Words
Related Articles
More From Finance
USGFX Anticipates A Rise In Forex Trading [..]
The Shanghai Composite Index has been volatile and at one stage dropped more than 30% from its June 12 peak, [..]
Credit-Yogi Recommends Reputable Debt Solution Companies To [..]
Many people who have poor credit don’t know what to do about it. They realize that their bad credit prevents [..]
Credit-Yogi Reveals Special Considerations for Military Members [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]
Credit-Yogi Teaches Consumers How To Use HAMP [..]
Be Prepared to Utilize HAMP Lenders do not like to help borrowers prevent foreclosure by accessing the Obama loan modification [..]
Credit-Yogi Informs Military Members Facing Auto Repossession [..]
No one wants to have their vehicle taken back by their banks. It’s a source of stress for the individual [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.