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New C&M analysis: Consumer Foodservice (Slovakia) Gastronet as Company Profile
Gastronet as in Consumer Foodservice (Slovakia) - a new company profile report on 2014-03-18 19:45:02
Gastronet represents a leading company in Slovakia´s chained pizza full-service restaurants market. The company is also developing a niche positioning in pizza fast food and the home delivery and takeaway market. Pizza Mizza brand has positioned Gastronet in a very strong position within Slovakia´s pizza full-service restaurant market. The economic and social situation, high unemployment rate and consequent thrifty behaviour of consumers in Slovakia limited spending within consumer foodservice in 2012. In spite of an expected economic recovery, the economic conditions, business environment and consumer behaviour significantly limited operators´ turnover. Spending on eating out remained a key area where households and individuals cut back on expenditures as they tended to eat more at home. Consequently, overall consumer foodservice posted only slight growth in all monitored indicators: outlets, transactions and current value sales in 2012.

During 2012 activities of operators were increasingly visible, as they tried to innovate services and develop new strategies in order to stabilise their incomes and attract new consumers. In all monitored categories, including cafés/bars, full-service restaurants, self-service cafeterias, fast food or street stalls/kiosks, operators developed new and innovative concepts in comparison with the more rigid and traditional competition. For instance, within cafés/bars a new concept for mothers with small children was introduced, combining literature for children with a café. Within bars, operators increasingly focused on the urban intellectual population, launching outlets in vintage styles evoking a feeling of home. In 2012 the first mobile coffee specialist entered the Slovak street stalls/kiosks category.

Consumer foodservice continued to be characterised by small local independent players. Independent operators held a 93% value share in 2012. Although this was lower in comparison to 2011, the decline was only marginal. Slovakia is not a major target country for foreign players due to the persisting difficulties within the foodservice market and the limited turnover of operators. Local operators are interested mainly in single independent outlets. In the last three years of the review period, this trend began to change, as some local players within coffee specialists, pizza full-service restaurants or pizza fast food categories developed chained brands and franchising concepts.

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