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New C&M analysis: Consumer Foodservice (Ukraine) Shokoladnitsa-Ukraine TOV Company Profile
Shokoladnitsa-Ukraine TOV in Consumer Foodservice (Ukraine) - a new company profile report on 2014-03-18 22:23:03
Shokoladnitsa-Ukraine TOV represents one of the leading foodservice companies operating in the Ukraine. The foodservice market in Ukraine has reported increased competition over recent years which has forced companies to improve their customer service, management of their customr information and ultimately improve customer retention rates. In addition, the leading companies have started to use social media as a way to improve their online presence and also interact with their customer base. Another strategy is the development of loyalty card programmes, which are now widely used among chained full service restaurants. In addition, co-branded payment cards offer extra discounts. Various different promotions such as happy hours are also popular. Moreover, maintaining a steady stream of loyal and frequent customers is becoming more important, with some outlets offering discounts on the next visit, with raffles for free tickets to live music events also used. Some consumer foodservice outlets also offer promotions with other business partners, offering discounts for solariums and bowling alleys, among others.

Franchising is among the most popular of methods for multinational foodservice chains to operate and expand in Ukraine. Franchising represents a safe and smart option for companies seeking to enter Ukraine. Ukrainian companies are also using franchising models for nationwide expansion and this trend is likely to remains strong over the forecast period. Strong consumer foodservice brands maintain inherent value and the experience of franchisers, the use of modern technology and the offer of unique features are all very powerful tools for attracting customers and increasing public awareness of brands and outlets.

Chained operators held the leading positions in almost all consumer foodservice categories in Ukraine at the end of the review period, making it difficult for independent outlets to compete and leading to a decline in the ratio of non-chained outlets to chained outlets. Major multinational fast food brands are already present in Ukraine and they are expected to expand their chains significantly across the country over the forecast period. Relative newcomers such as KFC are developing intensively. Furthermore, smaller local companies such as McFoxy and MKAR!Fest have also begun expanding beyond their home regions and are developing nationwide chains, a trend which is likely to be followed by other local players during the forecast period.

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