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Shakespeare & Co in Consumer Foodservice (United Arab Emirates)

New C&M analysis: Consumer Foodservice (United Arab Emirates) Shakespeare & Co Company Profile


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2014-03-18 22:21:01 - Shakespeare & Co in Consumer Foodservice (United Arab Emirates) - a new company profile report on companiesandmarkets.com

Shakespeare and Co was established in 2001 and currently operates 16 company-owned outlets in the United Arab Emirates including franchises in Lebanon, Jordan, Qatar, Oman, Bahrain and the United States. Consumer foodservice saw a strong performance during the review period in the United Arab Emirates. Despite an economic downturn in 2009, growth was linked to a strong economic performance for the country as a whole, which resulted in rising incomes for many consumers. Moreover, the country´s population increased rapidly over the 2007-2012 period, whilst tourist arrivals also saw significant growth, creating stronger demand for consumer foodservice.

Fast food and cafés/bars in particular experienced rapid growth in 2012, as these channels managed to best take advantage of consumers in the country seeking

 

 

quick and convenient meal solutions, as well as increasingly socialising with friends over coffee or a drink in the evening. Chained players also invested heavily in further outlet expansion in these channels. In addition, home delivery became more popular towards the end of the review period, with a number of players using this option in order to increase sales.

The leading players in 2012 included domestic franchisees representing international brands, such as Kuwait Food Co (Americana) with KFC and Pizza Hut, and Emirates Fast Food Co with McDonald´s. These brands tend to appeal to a wide range of consumers in the United Arab Emirates, which is characterised by a highly diverse population. Domestic franchisees, meanwhile, provide the business connections required to expand the outlet networks in the country´s prime locations.

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