Today: November 29, 2015, 3:07 pm

New C&M analysis: Consumer Foodservice (Venezuela) Plumrose Latinoamericana CA Company Profile
Plumrose Latinoamericana CA in Consumer Foodservice (Venezuela) - a new company profile report on 2014-03-20 10:59:03
Plumrose Latinoamericana C.A. owns and operates meat slaughterhouses and processing plants. It manufactures and supplies frozen meat products including ham, chicken, turkey, wiener sausages, canned products, and pre-sliced bacon under the brands Plumrose, Oscar Mayer, and Montserratina. The company is based in Caracas, Venezuela. Plumrose Latinoamericana C.A. operates as a subsidiary of A/S Det Østasiatiske Kompagni. Consumer foodservice continued growing in 2012 in constant value terms. Venezuelans moderately increased visits to outlets since financial restrictions limited their non-basic expenses. Value growth was partly driven by price increases above inflation. The economic and regulatory context influenced prices due to frequent product shortages and unstable exchange rate in the free market.

Instability and uncertainty were major negative drivers in 2012 for consumer foodservice brands. Many outlets had to deal with numerous obstacles to run the business. Adverse business environment, hostile regulations and problems in finding basic ingredients made firms focus their efforts on maintaining the operation of their existing outlets. Under such a context, novelties and openings were restricted.

The competitive environment is still dominated by independents in 2012. Chains are mainly seen in fast food, 100% home delivery/takeaway, specialist coffee shops and North American full-service restaurants. Multinationals led chained categories despite competing with numerous local chained brands. Brands like McDonald´s and Subway in fast food and Domino´s Pizza in 100% home delivery/takeaway are popular among Venezuelans because of their large networks and massive advertising.

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