Today: October 1, 2016, 3:51 pm

New C&M analysis: Denmark Computers and Peripherals Market
Computers and Peripherals in Denmark - a new market research report on 2014-03-17 18:18:01
Consumers in Denmark are interested in new products that combine the latest technological innovations. Danish consumers are excited about modern electronics that allow more functions and applications to be used. The strong growth of tablets and other portable computers versus the stagnant performance of laptops and the negative growth of desktops demonstrates this trend. Consumers find that the new products are complementary to their modern life styles as the products are designed for more convenient use.

Apple AB led sales of computers (excl. peripherals) in 2012 with a retail volume share of 23%. Apple´s MacBook and iPad are two leading brands in laptops and tablets and other portable computers. These two areas are popular and still emerging in Denmark. Furthermore, Apple AB recorded a strong increase in sales in 2012. The company´s good reputation and the usability and design of its products continue to attract Danish consumers.

Computers (excl. peripherals) will continue to grow over the forecast period, with the area having a projected retail volume CAGR of 3%. Portable computers is expected to drive growth within computers over the coming years.

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