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Home Audio and Cinema in Denmark

New C&M analysis: Denmark Home Audio and Cinema Market

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2014-03-17 18:17:02 - Home Audio and Cinema in Denmark - a new market research report on

Denmark has benefited from the popularity of smartphones and tablets with consumers adopting increasingly more technically advanced solutions for the their in-home entertainment systems in line with the increased ownership of high-end technological mobile gadgets in the smartphone and tablet market. This is the case in home audio and cinema, where retail volume sales grew by 2% in 2012. Since Danish consumers look for new developments and innovation and enjoy keeping up to date with the latest developments, sales of complimentary home products that sync well with fashionable portable devices are recording strong sales growth. This is the situation with digital media player docks.

Samsung led sales in 2012 with a retail volume share of 25% and dominated sales in this



area throughout the review period. The company has a good reputation in Denmark for quality and reliable products and invests strongly in technological developments to improve its brands.

Home audio and cinema has a projected forecast period retail volume CAGR of 1%, with sales set to reach 877,000 units by 2017. Due to investment in related products, technology development, consumer interest and the improved economic climate, home audio and cinema is expected to record stable growth in volume terms over the forecast period.

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Mike King
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