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Imaging Devices in Denmark

New C&M analysis: Denmark Imaging Devices Market

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2014-03-17 18:23:01 - Imaging Devices in Denmark - a new market research report on

Imaging devices continues to face strong competition from substitute products such as smartphones. This trend is having a negative impact on retail volume growth rates. Consumers are increasingly using smartphones for taking pictures and filming videos. As a result, sales of cameras are declining.

Canon Danmark led cameras sales in 2012 with a sales share of 34%. The company led sales within cameras throughout the review period and is expected to maintain its leading position over the coming years. The reputation for expertise in the fields of imaging devices, long tradition, innovation activities and developments of new models and convenience distribution (both physical and online shops) are all reasons to support the success of Canon Danmark A/S.

Imaging devices retail volume sales



are projected to decline at an average annual rate of 6% over the forecast period to 293,000 units. The forecast for the area is based on the negative performance of sales during the review period, including in 2012. Volume sales of imaging products are declining due to the growing popularity of substitute electronics (eg smartphones). Strong competition in this area is reducing unit prices – a fact which is expected to negatively influence value sales over the coming years.

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