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Computers and Peripherals in Egypt

New C&M analysis: Egypt Computers and Peripherals Market

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2014-01-09 02:44:01 - Computers and Peripherals in Egypt - a new market research report on

In 2013, retail volume sales of computers and peripherals continued to be strongly driven by the ongoing rise in demand for tablet PCs in Egypt. Tablets in Egypt are seen as a very trendy device and with unit prices falling and thus making these products affordable to more consumers, demand further increased. On the other hand, desktops as well as peripherals became increasingly obsolete technology, with most consumers opting for portable devices.

The leader in computers in Egypt is Dell, which accounted for 18% of retail volume sales in 2012, while Hewlett-Packard ranked second with a share of 17% and was followed by Apple with 13%. Dell and Hewlett-Packard both lost share in computers in 2012 while Apple only managed to



keep its volume share stable. Even if Dell and Hewlett-Packard ranked first and second respectively in both desktops and portable computers, both lost share due to the growing presence of companies such as Samsung and HTC, which progressed significantly in tablets and other portable computers.

Consumers in Egypt will increasingly be interested in owning their own computer over the forecast period, with possession rates predicted to increase. This will also be reflected in a larger percentage of rural laptop and tablets and other portable computers sales, even if sales will continue to be strongly skewed towards urban areas (88% and 98% respectively by 2017).

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