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Home Audio and Cinema in Egypt

New C&M analysis: Egypt Home Audio and Cinema Market

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2014-01-09 03:03:04 - Home Audio and Cinema in Egypt - a new market research report on

Home audio and cinema suffered from deteriorating economic conditions in Egypt in 2012 and 2013 as many consumers either avoided or postponed purchases of products that are considered to be a luxury. This holds especially true for rural households, with only 6% of total sales allocated to dwellings in rural areas, where consumer incomes are typically lower.

The three leading players in home audio and cinema in Egypt during 2012 were Sony, Philips and Creative Technology. Sony was the clear leader with a retail volume share of 41% while Philips and Creative Technology ranked second and third with volume shares of 21% and 20% respectively.

Home audio and cinema volume sales are expected to decline over the forecast period as these products



are considered to be a luxury and will continue to suffer from the current economic and political turmoil in Egypt. However, volume sales will likely recover once the situation in the country stabilises as penetration rates for home audio and cinema are low and the area can thus still offer significant growth opportunities.

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Mike King
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