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Travel Accommodation in France

New C&M analysis: France Travel Accommodation Market

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2014-03-18 23:19:02 - Travel Accommodation in France - a new market research report on

Travel accommodation increased in value for the third consecutive year in 2012 as the category continued to recover from the declines recorded in 2009. Rising inbound tourism as well as strong domestic tourism flows contributed to the positive growth in 2012 and helped ensure that the category recorded positive growth.

The Accor group remained the undisputed leader in hotels in France in 2012 with a value share of 13%, the result of a two percentage point decline from 2011. Denis Hennequin, chairman and chief executive of Accor Group, was ousted in April in a move which is likely to throw a fresh spotlight on Accor´s so-called ´asset-light´ strategy of reducing capital-consuming owned properties in favour of operating outlets under franchise agreements



and management contracts.

Travel accommodation in France faced an even more competitive and challenging commercial environment during 2013, with ongoing economic hardship likely to restrain growth in the category for the foreseeable future.

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