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Dairygold Co-op Society Ltd in Health and Wellness (Ireland)

New C&M analysis: Health and Wellness (Ireland) Dairygold Co-op Society Ltd Company Profile


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2014-01-09 15:02:04 - Dairygold Co-op Society Ltd in Health and Wellness (Ireland) - a new company profile report on companiesandmarkets.com

Dairygold Co-Operative Society Limited is Ireland´s largest farmer owned dairy business and the country´s second largest dairy processor. Located in Munster, Dairygold processes c. 960 million litres of milk annually (18% of the Irish Milk pool) from its 3,000 milk suppliers. The company´s competitive grass based production model places us at the forefront of dairy farming efficiency allowing them to compete with the very best internationally. The Society headquarters are located in Mitchelstown, Co. Cork. Dairygold has manufacturing facilities in Ireland, the UK and France, with sales operations in Germany and Spain. Dairygold currently employs over 1,100 people and generates a turnover of c. 750 million from its worldwide sales. Health and wellness in Ireland continued to feel the impact

 

 

of the unfavourable economic conditions which continued to blight the country in 2012. With consumers limiting non-essential spending and trading down to less expensive alternatives, health and wellness-positioned products, which often command higher unit prices, continued to feel the impact of austerity over the review period. This situation remained unchanged in 2012, with consumers placing a high priority on saving, as well as continuing to reduce levels of personal indebtedness.

Irish consumers have become increasingly aware of and educated about the risks of diet-related health problems such as obesity, diabetes and heart disease. Equally, a growing preference for "natural" food and beverages, free from artificial additives and preservatives, developed in recent years. This ensured that health and wellness continued to perform reasonably well in 2012, despite the negative effects of the economic situation. The increasingly diverse product ranges offered by manufacturers further served to limit any declines, maintaining consumers´ interest and driving volume sales.

Increased price-sensitivity amongst Irish consumers amidst worsening economic conditions ensured that private label made gains in several health and wellness categories towards the end of the review period. Retailers responded to this trend by expanding and improving the quality of their private label ranges, which supported further value share gains for private label across the market. Together with the generally negative impact of reduced levels of disposable incomes on consumer spending, the growing threat from private label forced brand manufacturers to adopt more competitive pricing strategies.

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