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New C&M analysis: Health and Wellness (New Zealand) Ceres Enterprises Ltd Company Profile
Ceres Enterprises Ltd in Health and Wellness (New Zealand) - a new company profile report on 2014-03-18 18:22:03
Ceres Enterprises represents a leading company in the health and wellness market in New Zealand. Ceres Enterprises is ranked second in the organic packaged food sector and the company is regarded as a niche brand that caters solely for consumers within the organic food products industry. The total health and wellness market in New Zealand performed well in 2012 with 7% retail value growth. This growth rate was marginally below the equivalent review period rate. Continued year-on-year growth is largely due to general trends in New Zealand towards healthier eating and drinking habits and the increased focus on improved nutrition. The weakened state of the New Zealand economy during the review period had minimal impact on health and wellness food and beverage products.

During 2012 cardiovascular, bone and joint health experienced the highest growth with value sales increasing by 7% and 11% respectively. While not the largest in terms of prime positioning market size, these two prime positioning categories have exhibited dramatic growth during 2012. Cardiovascular health positioning was largely promoted through spreadable fats and oils, while bone and joint health was demonstrated through dairy products.

Goodman Fielder New Zealand remained the leader within the health and wellness competitive environment in 2012 in terms of retail value sales, slightly ahead of Fonterra Brands (NZ). Fonterra Brands (NZ)´s iconic Anchor brand leads the market ahead of Goodman Fielder New Zealand´s Meadow Fresh brand.

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Mike King
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