2014-01-09 13:35:01 - Tourism Flows Outbound in Italy - a new market research report on companiesandmarkets.com
In 2012, outbound tourism increased in terms of number of trips by 4% in volume terms in 2012 reaching 20.1 million trips. This positive trend was mainly driven by short-term departures with destinations covered by low cost flights or reachable by car as well as by discounted offers provided by tourism operators. Total outbound expenditure also increased in 2012, although as Italian consumers continued to pay close attention to their holiday budgets and spending, this was only slight growth of less than 1% compared to 2011.
It is expected that outbound tourism will strongly increase in terms of number of trips over the forecast period, reaching 22.7 million trips by 2017. This positive trend will be driven mainly by short-term departures
with destinations covered by low cost flights or reachable by car as well as by discounted offers provided by touristic operators. Business travel is also expected to continue to be a driver of growth of overall outbound trips over the forecast period as companies continue their strategies towards increasing export sales and becoming less reliant on national markets.
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