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Travel Accommodation in Italy

New C&M analysis: Italy Travel Accommodation Market

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2014-03-18 23:20:03 - Travel Accommodation in Italy - a new market research report on

During 2012, travel accommodation value sales declined overall by 2%, while outlet numbers marginally increased and room numbers were also up by 1%. Accommodation providers witnessed falling value sales as they increasingly had to offer deals and promotions to entice consumers.

In Italy, the most important hotel chain owners remained InterContinental Hotels, Best Western Italia, NH Hotels, Accor Hospitality, Starwood Italia and Atahotels. Amongst them there was a noteworthy increase in the hotel portfolio of Best Western in 2011 (from 160 to 180 outlets) and of Le Meridien in 2012 (from 18 to 31 outlets). These companies are seeking to extend their presence in the country across a broader number of cities.

Over the forecast period, constant value sales of chained hotels



are expected to record only marginal average growth to reach €4 billion, whereas value sales of independent hotels will decline by a 1% constant value CAGR, reaching €17.9 billion.

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