2014-01-09 13:33:02 - Travel and Tourism in Italy - a new market research report on companiesandmarkets.com
Italy experienced growing inbound flows of tourists coming from the BRIC countries, as it is in fact seen and perceived by Brazilians, Russians, Indians and Chinese as an attractive tourist destination as it meets several needs: cultural, culinary, landscape, shopping, seaside and mountains locations, museums and art cities. The Italian tour operators, both private and public, therefore enabled promotional and support activities to increase the inbound flow of tourists and customise their offers.
Internet transactions for travel retail continued to grow in Italy and increased in total travel retail sales share. The larger use of the internet by customers to search for travel information and offers, together with the growth in online services provided by companies for travel research and bookings,
both from offline traditional travel agencies and online tour operators, changed the way consumers take decisions on their holidays, trips, hotels and travel in general. Online promotions and new sales tools, like mobile technology applications and social networks, combined with a widely spread use of forums for feedbacks, are becoming increasingly popular, while consumers get used to basing their decision on this help.
Domestic tourism demand and expenditure remained weak in Italy in 2012. Due to the long economic crisis, Italy suffered stagnant domestic consumption, tax and unemployment rate rise, lower purchasing power, general situation of saving money and waiting for an economy recovery. While Italians travel less and spend less than in the past, inbound tourism flows were on the rise in 2012. Europe remains the main contributing region in terms of total expenditure and arrivals number, followed by the US, but tourists from emerging countries witnessed the fastest growth and were driven by the emergence of a larger middle class with increasing purchasing levels and sophisticated needs.
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