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Consumer Health in Malaysia

New C&M analysis: Malaysia Consumer Health Market

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2014-02-11 07:05:05 - Consumer Health in Malaysia - a new market research report on

Consumer health successfully posted slightly stronger current value growth in 2012 as compared to 2011. The improved performance of consumer health was mostly attributable to weight management and sports nutrition; both spurred by image-conscious consumers who want to stay in shape. Since the Malaysian government has actively highlighted the rapidly-growing obesity issue through various educational health campaigns, consumers became more aware of the risks of obesity and consequently, made a commitment to lose weight by exercising more or consuming weight management products.

Over the review period, increasingly sophisticated consumers were more confident in self-medicating with OTC products, referring to educational sources to learn more about the usage and effects of OTC remedies. OTC players such as GlaxoSmithKline Consumer Healthcare responded to



the increased confidence in self-medicating by launching new, systemic analgesics with higher efficacy and caffeine, named Panadol Extra during 2012. Hectic working lives have further induced consumers to self-medicate minor ailments rather than take time out to see a doctor.

Consumer health continued to be dominated by international players through their long presence and reputable, world-renowned brands. Consumers showed greater favour to international products than domestic products as they perceived the former to be better quality. Local players were relatively weaker compared to international players in term of resources which limited marketing and product innovations. As a result, local players faced great challenges in building consumers´ brand awareness with their limited advertising and innovations.

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