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Snacks Appeal: How Brands Identify and Exploit Food Trends

New C&M analysis: Snacks Appeal: How Brands Identify and Exploit Food Trends Market

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2014-01-09 02:03:03 - Snacks Appeal: How Brands Identify and Exploit Food Trends - a new market research report on

The healthy snacking trend is affected by macroeconomic factors. Consumers spending power on non-essential food items is growing as a result of increasing spending power which is fuelling the healthy snacking trend in packaged foods. Snack foods must align with nutritional trends.

There is globally rising demand and purchasing power for healthy snacks, but manufacturers will to be aware of consumers core priorities when it comes to snacking: added value through fortification, portion control over calorie reduction, and indulgence. Pricing strategies face intense competition in the snacking arena Despite the economic progress in both developed and developing markets, consumer demand for value for money has not weakened.

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